A manager who lacks storytelling leadership skills is likely to fail. Jeff Bezos once said, “You can have the best business model, or have the best technology, but if your storytelling is not remarkable, it won’t matter. Nobody will watch”. Storytelling helps leaders to be more strategic and uphold employee loyalty.

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Stories come with a powerful and inspiring effect on an organization. Therefore, leaders who know which story to tell in getting their leadership message to their audience can effectively achieve their strategic goals. Here are some benefits of storytelling to leaders.

Stories Make it Easier to Retain Information

When a person listens to an emotionally charged piece of communication as it happens in a story, the brain discharges a chemical known as dopamine. The chemical arouses memory and aids the person to remember and retain that piece of communication perfectly and for a more extended period.

When you tell stories, your employees are far more likely to recall what you say. Most people forget more than 40 percent of the info you will say the day after and almost 90 percent after a week. Stories give you an advantage since information is up to 20 times more unforgettable when conveyed in a story.

Storytelling Can Share the Bigger Picture

“I have a dream” what Martin Luther King said in 1963 painted a vivid picture that inspired action and changed the course of history. Likewise, leaders across the globe right now are dreaming about a future for their businesses.

Sharing the organization’s bigger picture through storytelling is a highly successful technique to turn your strategic aspirations into concrete reality. Storytelling exploits the power of images to make your approach meaningful and substantial.

Well-Told Stories Lead to Action

Stories often lead to action. Also, logic makes people think, while emotion makes them act. Each day, a leader wants staff to do something promptly, and logic doesn’t necessarily win. On the other hand, an emotional story gets your team off the couch and onto their feet and acts about your message.ย 

Becoming an Effective Leader with Storytelling Skills

Nearly all notable brands have a convincing story behind them. It is, therefore, your time to sharpen your storytelling leadership skills and make sure that you use them within to inspire, instruct, and engage your team more effectively.

Connect with us and learn more on how to use stories to become an effective leader.